Why You Need An mPOS For Your Business

If you are running a business nowadays, you definitely need a mobile card reader or a mobile cash register. The General Mobile Point of Sale industry is increasing by the day and as the festive season approaches, you will need a MPOS more and more, especially if you are a small business. At this time of year, Christmas fairs, fetes and shows where you can show off what you have to offer are everywhere and with card being much more convenient for people nowadays, you don’t want to be left behind by only accepting cash payments (plus constantly having to worry about change too!). Why not take both?

SumUp is the leading mPOS company in Europe. They were established in 2012 and have steadily built themselves up since then, offering card readers and a POS system. It baffles me in this day and age that there are many small businesses who don’t accept card payments via a mobile system.

SumUp have explained here how Chip & Pin technology works but their mobile card readers accept tap (contactless but NFC is not available in the US just yet), Chip & PIN and swipe. I can’t believe that many small businesses haven’t yet taken advantage of such technology – their machines accept all debit and credit cards, there are no fixed costs and you can sign up in just five minutes.

So what are the benefits to small businesses in having such a payment system?

The fact that it accepts ALL debit and credit cards

This is great – even some card machines in shops don’t accept all cards. The reader connects via Bluetooth and is compatible with IOS/Android smartphones and tablets.

The fact that there are no fixed costs

You don’t pay out a fixed amount – you only pay 1.69% per transaction. This means if you have a lean month, you haven’t got to worry about a fixed payment going out and you also always know where you stand should you have a really busy month. Payments go straight into your bank account.

It is a quick and easy signup

Sign up takes just five minutes and is totally online. There is no fixed contract and no paperwork so you can see if it works for you – it will – and if it doesn’t which is unlikely, you aren’t bound into any contract.

You’ll be on the same level as your competitors

So many of your competitors are already using card readers so if you aren’t, you are falling behind. You want to be on the same level or even ahead of them – it makes smart business sense.

They have the highest security standards

Security is at a high – everyone’s details are fully secure.

They say cash is king but it is no secret that card payments are on the rise and many people don’t carry cash with them at all anymore. Do you want to be left behind or are you willing to invest in your small business and help it to grow?

With the Christmas season fast approaching, what are you waiting for? A mobile card reader is calling your name.


What Kills Startups? How To Avoid Your Own Business Venture Dying

During the recession, the statistics for business startups failing were abysmal. According to statistics, in 1998 only 44% of startups had survived four years later, and although the worldwide economy has recovered a lot since then, there are still plenty of risks to startups that entrepreneurs should be aware of. In this type of career, the more you know really does ring true. There are lots of ways your startup can be quickly killed off before you’ve even had chance to get it off the ground. But you can avoid your own business venture dying, by being aware of these top startup killers, and the way to survive them:

Drowning In Everything But The Important Stuff

There are endless representations of entrepreneurs in popular culture where they are tired, drinking a lot of coffee and surviving in a small makeshift office space surrounded by stock or paperwork. These are more realistic representations than images of entrepreneurs with a laptop in front of them on a beach in some exotic location looking carefree and fresh-faced that is for sure.


What often causes this kind of exhaustion isn’t necessarily the hard work involved in making a business succeed, but more the fact the founders are literally drowning in every single job that needs doing. This renders them exhausted and takes the focus off the main jobs that do need attention. In the beginning, plenty of attention is paid to the key jobs, and time is allocated well, but before long, time is spread across miniature task after task and the once sharpened tool for business (the founder) is now expected to be a jack of all trades.

Surviving This Risk

To survive this risk, always prioritise the most important tasks above everything else and then any minor jobs that are not getting attention, allocate elsewhere. You could deem them unnecessary by reevaluating their value, outsource the work cheaply if it renders acceptable results, or simply delay the completion of the task if it is acceptable to do so.

Lacking Focus

Entrepreneurs can easily become distracted by what will make them money quickly, above the bigger picture and the long game. This results in a lack of focus that can inevitably quickly burn a business out and kill it off. The reason for this is that entrepreneurs can get cold feet or get a little spooked when their first business plan doesn’t instantly become successful. Sure, flexibility is important in any business in order to survive the quickly changing consumer climate, however, wildly switching tactics and chasing money over a sensible lifelong plan is never a good idea.

Surviving This Risk

Create acceptable timescales for each goal stage so that you can know you are either justified in changing tactics at that time, or that you need to stay on the same path and make tweaks to try and make the current direction work.

Founder Divorce

Not commonly discussed because it isn’t a particularly palettable or ‘sexy’ subject to report on, founder divorce is actually a very common cause of startup death. Founder divorce is where founders fall out with each other to the point where the joint business venture is no longer viable. Being in a startup with another person is like being in a relationship with another person. You spend tons of time with that person so if there are even the smallest cracks in your relationship, they will get bigger and turn into huge, vast crevices very quickly. These issues can quickly cause damage, either directly through conflict, or through a breakdown in trust and communication. Startups are so fragile they don’t do well under this kind of undue pressure, and neglect.

Surviving This Risk

Start a business with someone you have known for a long time. Startups built on people who haven’t known each other for long are less likely to survive. It is also a good idea to work with someone who has complementary skills to yours. Having the same mindset is good but having different perspectives and skills works well when it comes to starting a business. Diversity is never a bad thing. In all cases, communication is key. Being open and honest at all times can only lead to an excellent business culture that should stand strong against founder divorce.

Losing Cash Flow

Even the healthiest looking business can go bankrupt. It only takes one small change in demand, customer drops, marketing need or general unforeseen circumstances and suddenly the cash flow is non-existent and the business can easily flop. Unfortunately, attention to cash flow isn’t a given with startups. Despite it being such a key part of starting a business, it isn’t something that entrepreneurs think about as much as they should. According to recent statistics, 25% of businesses fail because of cash issues.

Surviving This Risk

There are many ways to avoid cash flow issues, but the most important is to be aware of your cash flow at all times. Know your numbers and know where every penny is coming in and out. You can also try your hardest to have a low overhead business to keep costs down, have a selection of cash flow options such as invoice discounting and business loans and consider a financial advisor quite early on. Financial advisors aren’t necessary in all cases, but if you do find your company struggling and you need advice, it could be worth investing a bit of money in order to get your cash flow back on track long term.

Your Business Doesn’t Need To Die

Your new business is not destined to die. There are many ways for you to avoid falling into the pitfalls and traps of many entrepreneurs before you. You’re already ahead of the game by educating yourself on common startup killers, so you can avoid those issues and survive. Stay educated, aware and ahead of the game and there’s every reason your business will not only survive, but thrive.


Website Monetization: Affiliate Ad Networks, Paywalls and Donations

If you are looking to make money from your website, you should consider at least one of these three monetization models: affiliate ad networks, paywalls, or donations. Each model has its upsides and downsides, and knowing which one to use depends on the sort of content your website produces.

Paywalls work by forcing a user to pay to access your website. As far as website monetization goes, this technique is the most straightforward. It’s easy to explain and easy to understand.

However, its bluntness and simplicity doesn’t work for every website. What’s more, a hard paywall — where the user can’t even get past the landing page without paying — only works in certain circumstances.

The Times and the Wall Street Journal have both survived behind hard paywalls, but these are huge international newspapers. People are willing to pay for their insight into the news because they know, due to each paper’s respective reputation, that they can’t get this analysis anywhere else.

Soft paywalls work by allowing users a little peek behind the paywall before having to pay. Sometimes, this comes in the form of a handful of free articles, whilst at other times it comes in the form of a free trial. However websites choose to do it, the aim is to turn those trials into paying subscribers.

Best Paywall? Netflix

The rise, fall, and rise again of Netflix is a fascinating story and the business is not credited enough for it. What started off as a somewhat successful film-by-mail service started to move online when it saw the trend approaching.

Not everyone agreed with Netflix’s move, though, with some journalists mocking the decision at the time. David Pogue had this to say about it:

When the pundits tell you that the death of the DVD is imminent, that we’ll soon get all our movies instantaneously from the Internet, some skepticism is in order.”

Just over ten years later, that comment remains a fascinating time capsule of the doubt surrounding Netflix’s venture into this new market. A decade on, Netflix’s profits have soared and it’s all down to its paywall monetization model.

By hiding exclusive content behind a paywall, such as House of Cards and the many other films and TV shows Netflix hosts and distributes, it makes sure that an equivalent product cannot be found anywhere else.

As well as this, Netflix also uses a soft paywall in the form of a free trial to let people see what they’re missing without it. Data shows that, after a Netflix free trial, one in every three people stay on afterwards.

Voluntary Subscriptions and Donations

Rather than force your users to pay, why not just ask them nicely? Allow them to use as much of your content as they want for free and let them pay if they feel like it. If they don’t, that’s okay. The people who do pay help to fund the content for those who can’t afford to right now.

It sounds crazy, right? It sounds like the kind of wishful thinking that only a child could imagine would work. Yet, it’s really, really not. It’s the driving idea behind the Guardian’s monetization model, as well as the legions of internet creators who use Patreon to fund their various projects.

Best Donation Model? Wikipedia

By far the best example of a donation model working — and working extremely well — comes from the oldest player in this particular game: Wikipedia. Not only has Wikipedia survived under the donation model, it has become the 13th biggest website in the world, according to SimilarWeb, and raises more money with each fundraiser.

Wikipedia has been doing this successfully for a long time as well. The website launched in January 2001 and, by July, it already had 6,000 articles — despite looking like this. By mid-2010, it looked more or less as it does today and had over three million articles in English and millions of others in hundreds of other languages. Today, Wikipedia has over 40 million articles in 293 languages, according to its own data.

Affiliate Ad Networks

Affiliate ad networks work by introducing advertisers to website owners, so that neither party has to do the unwanted legwork. It’s because of this legwork that affiliate ad networks are vital to online marketing and website monetization.

For advertisers, affiliate ad networks use vast amounts of data to place the right advert on the right website at the right time so that it can target the right person. The success of affiliate ad networks is evident in the faith some of the biggest brands in the world place in them.

Even luxury brands such as Agent Provocateur, Barneys New York, Burberry, and Liberty London — once seen as beyond the marketing methods of mass appeal brands — use affiliate marketing to get their message out online.

For website owners, affiliate ad networks are great because they allow people to start making money right away. After you’ve signed up to the network and inputted the code into your website, you can start earning revenue on the ads placed on your website. The best affiliate marketing networks can guarantee you the best quality of ads.

Best Affiliate Ad Network? Adsterra

Offering payments in Bitcoin as well as a range of other methods, Adsterra is the best affiliate ad network out there because of the range of data it uses to deliver the best possible service for both advertisers and website owners. It can guarantee safe ads placed in the correct geo locations. It’s even able to use data such as which smartphone someone is using when they access your website.

All of this culminates in high-quality ads with high click-through rates. That’s good for advertisers, but it’s also good for website owners and users, too. Adsterra became the affiliate ad network with 10 billion ad impressions a month by understanding that the relationship between advertising and business works best when it works for everyone.