Website Monetization: Affiliate Ad Networks, Paywalls and Donations

If you are looking to make money from your website, you should consider at least one of these three monetization models: affiliate ad networks, paywalls, or donations. Each model has its upsides and downsides, and knowing which one to use depends on the sort of content your website produces.

Paywalls
Paywalls work by forcing a user to pay to access your website. As far as website monetization goes, this technique is the most straightforward. It’s easy to explain and easy to understand.

However, its bluntness and simplicity doesn’t work for every website. What’s more, a hard paywall — where the user can’t even get past the landing page without paying — only works in certain circumstances.

The Times and the Wall Street Journal have both survived behind hard paywalls, but these are huge international newspapers. People are willing to pay for their insight into the news because they know, due to each paper’s respective reputation, that they can’t get this analysis anywhere else.


Soft paywalls work by allowing users a little peek behind the paywall before having to pay. Sometimes, this comes in the form of a handful of free articles, whilst at other times it comes in the form of a free trial. However websites choose to do it, the aim is to turn those trials into paying subscribers.


Best Paywall? Netflix

The rise, fall, and rise again of Netflix is a fascinating story and the business is not credited enough for it. What started off as a somewhat successful film-by-mail service started to move online when it saw the trend approaching.

Not everyone agreed with Netflix’s move, though, with some journalists mocking the decision at the time. David Pogue had this to say about it:


When the pundits tell you that the death of the DVD is imminent, that we’ll soon get all our movies instantaneously from the Internet, some skepticism is in order.”

Just over ten years later, that comment remains a fascinating time capsule of the doubt surrounding Netflix’s venture into this new market. A decade on, Netflix’s profits have soared and it’s all down to its paywall monetization model.


By hiding exclusive content behind a paywall, such as House of Cards and the many other films and TV shows Netflix hosts and distributes, it makes sure that an equivalent product cannot be found anywhere else.

As well as this, Netflix also uses a soft paywall in the form of a free trial to let people see what they’re missing without it. Data shows that, after a Netflix free trial, one in every three people stay on afterwards.

Voluntary Subscriptions and Donations

Rather than force your users to pay, why not just ask them nicely? Allow them to use as much of your content as they want for free and let them pay if they feel like it. If they don’t, that’s okay. The people who do pay help to fund the content for those who can’t afford to right now.

It sounds crazy, right? It sounds like the kind of wishful thinking that only a child could imagine would work. Yet, it’s really, really not. It’s the driving idea behind the Guardian’s monetization model, as well as the legions of internet creators who use Patreon to fund their various projects.

Best Donation Model? Wikipedia

By far the best example of a donation model working — and working extremely well — comes from the oldest player in this particular game: Wikipedia. Not only has Wikipedia survived under the donation model, it has become the 13th biggest website in the world, according to SimilarWeb, and raises more money with each fundraiser.

Wikipedia has been doing this successfully for a long time as well. The website launched in January 2001 and, by July, it already had 6,000 articles — despite looking like this. By mid-2010, it looked more or less as it does today and had over three million articles in English and millions of others in hundreds of other languages. Today, Wikipedia has over 40 million articles in 293 languages, according to its own data.

Affiliate Ad Networks

Affiliate ad networks work by introducing advertisers to website owners, so that neither party has to do the unwanted legwork. It’s because of this legwork that affiliate ad networks are vital to online marketing and website monetization.

For advertisers, affiliate ad networks use vast amounts of data to place the right advert on the right website at the right time so that it can target the right person. The success of affiliate ad networks is evident in the faith some of the biggest brands in the world place in them.

Even luxury brands such as Agent Provocateur, Barneys New York, Burberry, and Liberty London — once seen as beyond the marketing methods of mass appeal brands — use affiliate marketing to get their message out online.

For website owners, affiliate ad networks are great because they allow people to start making money right away. After you’ve signed up to the network and inputted the code into your website, you can start earning revenue on the ads placed on your website. The best affiliate marketing networks can guarantee you the best quality of ads.

Best Affiliate Ad Network? Adsterra


Offering payments in Bitcoin as well as a range of other methods, Adsterra is the best affiliate ad network out there because of the range of data it uses to deliver the best possible service for both advertisers and website owners. It can guarantee safe ads placed in the correct geo locations. It’s even able to use data such as which smartphone someone is using when they access your website.

All of this culminates in high-quality ads with high click-through rates. That’s good for advertisers, but it’s also good for website owners and users, too. Adsterra became the affiliate ad network with 10 billion ad impressions a month by understanding that the relationship between advertising and business works best when it works for everyone.

Collaboration

3 Reasons Why Accounting For Business Is Imperative To Success

Business requires your utmost attention at all times. If you dilly-dally with your business operations, someone, somewhere will take your share of the profits and hang you out to dry. Preparing financial statements for any business is imperative to success. Without proper accounting, it would be impossible to identify the financial standing of a business organization. In order to assure and convince the shareholders, investors, and creditors etc. about the business´s glowing progress, it is essential to prepare financial statements as evidence. Here are 3 reasons why it is of paramount importance for a business organization to focus on accounting!

  1. Accounting helps identify costly mistakes

If the business prepares financial reports and statements on a regular basis, you will be able to identify costly mistakes and detect fraud, theft and illegal activities. It is easy for an accountant to identify illegal activities through discrepancies in the numbers. Hence, companies pay through the nose to hire capable accounting firms identify if anyone has tampered with the business or if there is an error in the financial statements. In recent years, investment banks have committed many accounting misdeeds in a bid to cover huge trading losses. And, a lack of attention to the financial statements and reporting system allowed the banks to hide these losses. Therefore, regulators these days keep a keen eye on the internal accounting methods of these banks. Hence, if you don’t want to be in hot water, it is in your best interest to prepare financial reports frequently.  

  1. Accounting helps you make payments on time and prepares you for tax time

It is necessary to prepare financial reports so that your customers pay you on time. In addition to that, accounting also helps you make payments to the vendors on time. If the reports are updated on a regular basis, you will be able to manage your inventory properly, pay salaries to your employees and give dividends to the shareholders on time. The financial reports will also help you know how much interest has to be paid on the loan you took to run your business. And, if you are looking for ways to reduce your tax burden, you will require accurate financial numbers. If you don’t have the required information, your business will suffer and the resources will be depleted long before you realize what’s happening.  

  1. Accounting helps you make better decisions

Financial statements are necessary for identifying the financial standing of a business organization. It is necessary to prepare them because it lets us know if we have enough money to reinvest in the business. They tell us if our business is performing well or underperforming, allowing us to monitor the progress of the business and also helping us identify opportunities for growth. And, if ever a day comes where you might have to sell your business, you will be asked to provide a historical record (financial statements) of the overall success of your business.

Collaboration

Rubbish Removal: What We Save and What It Costs

According to the latest calculations from Highways England, it is costing about £8 million a year for rubbish removal from the roads in England. Moreover, these funds are coming straight out of the pockets of hard working tax paying citizens. What makes this even sadder is the fact that this same money could be going towards the community in so many ways, if people would just refrain from discarding their rubbish illegally and in public places. For every bag of rubbish that has to be collected, the same money could be used to fill a pot hole.

People who litter rarely think twice about the costs of what they are doing. They buy a snack, tear open the packaging, eat the snack, and then toss the wrapper wherever they happen to be at the time. They may pass a fly tipping hot spot and not have the moral conviction to not “pile on” to this illegal act. They may be more motivated by how much they think they’ll save than what it will cost society to abandon their trash on public roads.

There are costs that go far beyond the direct financial burden of agencies like Highways England removing rubbish. Detectives have to spend time searching for offenders and we all know time is money! Local councils have to devote time on their agendas to figure out how to deal with littering hot spots in the community. Public employees have to spend time planning out ways to encourage more people not to litter. Local organizations have to use their resources and time for litter picking and other programs on rubbish removal. These are all “hidden” costs that people don’t always realize.

There are also costs to entire families if one member of the family gets caught littering. If a fly tipper is caught red handed, he or she is fined a minimum of £400. This can have a profound impact on the household budget for the entire family, especially for families on tighter budgets. This can affect a family’s ability to acquire necessities like food and clothing. It can be the difference between getting a new piece of furniture or not. It can also impact the family vacation or the Christmas holiday.

If you happen to see anyone who is about to fly tip, you can intervene by letting them know how easy it is to schedule an appointment with Clearabee for rubbish removal right from their home or business. Let them know they can even get an estimate of how much it will cost by sending Clearabee a picture of the rubbish. If they refuse to listen and fly tip anyway, if you can do so safely, take a picture of them with your mobile phone or at least jot down an accurate description of the fly tipper, and a car license plate number if you can, and pass this information to the police. Even though it will be a hard (and costly) lesson for them to learn, the more word spreads that people are willing to do this, the less littering and fly tipping will occur.

There are also environmental costs when rubbish removal cannot keep up with the littering. According to WDC (Whale and Dolphin Conservation), approximately one million marine mammals and birds are killed each year as the direct result from getting entangled in discarded plastic. Off the coast of Scotland, many minke whales have been seen and photographed entangled in plastic. Some sea creatures, such as sea turtles, actually mistake the floating plastic for plankton food and ingest it, killing them from the inside out. Of course, there’s also the cost of unseemly rubbish heaps that decreases one’s ability to enjoy nature.

Some people mistakenly believe that littering food is okay because it is biodegradable. Further, these same people tend to think that discarded food does not need rubbish removal services because it will eventually decompose. However, discarded food is a very serious environmental problem. Often, it ends up in lakes, ponds, creeks, streams, and other bodies of water where it causes wide scale outbreaks of algal blooms. This depletes the water of oxygen and causes aquatic wildlife to die. Some human food is actually toxic to wildlife as well. Further, decomposing organic matter also produces methane gas that can cause uncontrolled fires and contributes to the greenhouse effect.

While there are always costs associated with rubbish removal, the savings far outweigh the costs. Clearabee is a company that was created with this idea in mind and has pledged since day one of their operation to offer rubbish removal services that keep as much of the litter out of the landfills as possible. When Clearabee picks up rubbish, they purposefully look for a Waste Transfer Station that will either upcycle or recycle the rubbish they deliver to them, with a preference for upcycling. In fact, they maintain a very extensive database of these Waste Transfer Stations across the entire country so they can always know where to take the rubbish.

Companies like Clearabee, along with the collaborative efforts of conscientious citizens, are reducing the costs of rubbish removal, while at the same time, increasing what we save. Hopefully, these efforts will continue to be contagious as more people begin to understand all the costs of littering, fly tipping, and allowing their rubbish to end up in landfills.

Collaboration