How giffgaff transformed the telecom industry in the UK

I have not been compensated for this post.

As someone who is keen on saving money and making money, I am always looking for businesses that help to make that a possibility. A business I always run across is giffgaff. Whenever I see posts on forums or social media about people reducing their phone plans, giffgaff is the brand mentioned. They offer services that people need, at affordable prices.

They are often people’s number one choice for cheap SIM only deals or pay as you go phones. They are popular with moneysaving forums and individuals alike.

It is easy to say that they have transformed the telecom industry but how exactly have they done this? They recently put together an infographic, telling us why. You can see it below but it is also linked here.

It is amazing that they have been nominated by Which? Recommended provider for the seventh consecutive year! I also think it is pretty amazing that £700k has been donated to various charities since 2010!

When I leave my current provider, this is definitely a brand I am considering. They don’t have customers – they are called members and they help to run the forums, inspire the community and spread the word about the brand. The company also give back to members who help run parts of the business – twice a year they are rewarded via ‘Payback’ which allows them to convert the ‘kudos’ they’ve earned into call credit, cash or a charity donation.

Are you on giffgaff?

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