How giffgaff transformed the telecom industry in the UK

I have not been compensated for this post.

As someone who is keen on saving money and making money, I am always looking for businesses that help to make that a possibility. A business I always run across is giffgaff. Whenever I see posts on forums or social media about people reducing their phone plans, giffgaff is the brand mentioned. They offer services that people need, at affordable prices.

They are often people’s number one choice for cheap SIM only deals or pay as you go phones. They are popular with moneysaving forums and individuals alike.

It is easy to say that they have transformed the telecom industry but how exactly have they done this? They recently put together an infographic, telling us why. You can see it below but it is also linked here.

It is amazing that they have been nominated by Which? Recommended provider for the seventh consecutive year! I also think it is pretty amazing that £700k has been donated to various charities since 2010!

When I leave my current provider, this is definitely a brand I am considering. They don’t have customers – they are called members and they help to run the forums, inspire the community and spread the word about the brand. The company also give back to members who help run parts of the business – twice a year they are rewarded via ‘Payback’ which allows them to convert the ‘kudos’ they’ve earned into call credit, cash or a charity donation.

Are you on giffgaff?

25 Content Ideas For Your Email Newsletter

Sponsored Post

As bloggers and businesses, an email newsletter is a great resource and something everyone should have. The problem I have is that I struggle to know exactly what to write in the newsletter to keep readers interested. I have plenty of ideas for my sites but newsletters leave me confused – I just never know what to put.

Campaign Monitor have handily created an infographic which gives you 25 content ideas for your email newsletter so you are never lost for words. This is especially handy for someone like me – it means I will always have something fresh to talk about. What do you like to talk about in your email newsletters? Do you use any of these content ideas?

A newsletter is so important for a brand – and for us as bloggers too. It is a great way to get information about you to your readers, your consumers and to your customers and research has found that many more people prefer to get updates via an email newsletter rather than in real time via social media. Why wouldn’t you want to ensure your email newsletter contains content people definitely want to read?

25 Content Ideas for Your Email Newsletter - Infographic by Campaign Monitor

Source: 25 Content Ideas for Your Email Newsletter by Campaign Monitor

Have you used any of these content ideas in the past? I totally agree with the fact that newsletters should be more than just news, don’t you? I also like the idea of introducing your newsletter readers to the wider community – I think this is a great idea.

Do you use an email newsletter for your blog or business? Will you be trying any of these content ideas?

How to start your own microbrewery

In collaboration

The UK microbrewery market is thriving.  Brewers around the country are creating all manner of tipples from tart ‘sours’ to ‘coffee porters’, and the craft beer movement is now said to be totaling approximately 6.5% of all UK beer sales.

As the drinks market is in a position like never before, microbrewers across the country are creating their own beer flavours for customers to try. Whether tart ‘sours’, ‘coffee porters’ or anything in between is your tipple of choice, the craft beer movement has experienced great growth in terms of sales recently – it is now estimated to make up 6.5% of all beer sales in the UK.

Research has suggested that there are around 2,000 microbreweries operating nationwide. But when it comes to creating quality over quantity, there’s no mistaking that running a microbrewery can be an incredibly energy-intensive process.

As the number of microbreweries continues to increase, plenty of entrepreneurs are looking to get involved, but it can be difficult to know where to start.  Here, LPG gas cylinder providers, Flogas, offer some initial wisdom:

What about ingredients?

Have you considered which ingredients you’ll be using? This can dramatically impact the flavour and consistency of your beer. With so many variations available, the possibilities are endless when it comes to creating something truly unique. But not matter how distinctive the taste, you’ll find all craft beer is made up the following key components:  

Barley – This will influence the alcohol percentage. It can dramatically affect the body, taste and aroma of your finished product.

Yeast – Yeast has been used in beer brewing for centuries. Essentially a fungus, yeast eats the sugars created in the malting process. By allowing it to ferment and feed off the sugars, alcohol is created as a byproduct.

Water – Did you know that water is around 90% of any beer? The pH and mineral content of your chosen water, as well as if it’s hard or soft, can also affect the end result.

Hops – Flavour is down to the hops. There are around 170 variations, meaning there’s plenty of choice when it comes to playing with flavour.

Equipment checklist

Microbreweries must be making a profit to survive in 2019, otherwise they won’t be open long. One way to ensure this doesn’t happen is to choose an energy strategy that will reduce your usage and keep costs down. Microbreweries can be notoriously difficult to get off the ground financially, so by doing this, you can help boost your company’s profit margins.  

It’s important to have an understanding of what type of equipment you will need. One of the main components in the brewing process is the mash system, which is commonly made up of the following:

  • Mash tank – Steeps barley into hot water and converts grain starches into fermentable sugars
  • Lauter tun – Separates the wort (or liquid) from the solids of the mash (much like a sieve)
  • Steam generator – Heats the kettle, which is then brought to a controlled temperature before the hops are added
  • Malt mill – Crushes the grain in preparation for brewing
  • Wort Pump – Re-circulates the mash for a higher efficiency, enhancing the clarity and quality of the brew
  • Plate Heat Exchanger/Wort Chiller – Quickly cools the hot wort ready for fermentation

This should only be followed for the mashing stage. Further to this, you’ll need a fermentation system (where yeast is added and sugar turns into alcohol), a cooling system (to prevent bacteria growth and where beer can be stored ready for sale), a filtering system (to get rid of sediment for a higher-quality product) and, of course, not forgetting the sterilisation equipment (to ensure that bacteria doesn’t spoil your next batch of beer).  

Your microbrewery will need powering

It can be difficult setting up your own microbrewery here in the UK, as competition is rife. Along with all the complications of the brewing process, don’t be held back by extortionate energy prices, or an unreliable supply.

LPG is a cleaner, cheaper and a more efficient fuel that can help with savings on energy costs. With the lowest CO2 emissions of any fossil fuel, it’ll also mean a lower carbon footprint for your microbrewery.