25 Content Ideas For Your Email Newsletter

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As bloggers and businesses, an email newsletter is a great resource and something everyone should have. The problem I have is that I struggle to know exactly what to write in the newsletter to keep readers interested. I have plenty of ideas for my sites but newsletters leave me confused – I just never know what to put.

Campaign Monitor have handily created an infographic which gives you 25 content ideas for your email newsletter so you are never lost for words. This is especially handy for someone like me – it means I will always have something fresh to talk about. What do you like to talk about in your email newsletters? Do you use any of these content ideas?

A newsletter is so important for a brand – and for us as bloggers too. It is a great way to get information about you to your readers, your consumers and to your customers and research has found that many more people prefer to get updates via an email newsletter rather than in real time via social media. Why wouldn’t you want to ensure your email newsletter contains content people definitely want to read?

25 Content Ideas for Your Email Newsletter - Infographic by Campaign Monitor

Source: 25 Content Ideas for Your Email Newsletter by Campaign Monitor

Have you used any of these content ideas in the past? I totally agree with the fact that newsletters should be more than just news, don’t you? I also like the idea of introducing your newsletter readers to the wider community – I think this is a great idea.

Do you use an email newsletter for your blog or business? Will you be trying any of these content ideas?

How to start your own microbrewery

In collaboration

The UK microbrewery market is thriving.  Brewers around the country are creating all manner of tipples from tart ‘sours’ to ‘coffee porters’, and the craft beer movement is now said to be totaling approximately 6.5% of all UK beer sales.

As the drinks market is in a position like never before, microbrewers across the country are creating their own beer flavours for customers to try. Whether tart ‘sours’, ‘coffee porters’ or anything in between is your tipple of choice, the craft beer movement has experienced great growth in terms of sales recently – it is now estimated to make up 6.5% of all beer sales in the UK.

Research has suggested that there are around 2,000 microbreweries operating nationwide. But when it comes to creating quality over quantity, there’s no mistaking that running a microbrewery can be an incredibly energy-intensive process.

As the number of microbreweries continues to increase, plenty of entrepreneurs are looking to get involved, but it can be difficult to know where to start.  Here, LPG gas cylinder providers, Flogas, offer some initial wisdom:

What about ingredients?

Have you considered which ingredients you’ll be using? This can dramatically impact the flavour and consistency of your beer. With so many variations available, the possibilities are endless when it comes to creating something truly unique. But not matter how distinctive the taste, you’ll find all craft beer is made up the following key components:  

Barley – This will influence the alcohol percentage. It can dramatically affect the body, taste and aroma of your finished product.

Yeast – Yeast has been used in beer brewing for centuries. Essentially a fungus, yeast eats the sugars created in the malting process. By allowing it to ferment and feed off the sugars, alcohol is created as a byproduct.

Water – Did you know that water is around 90% of any beer? The pH and mineral content of your chosen water, as well as if it’s hard or soft, can also affect the end result.

Hops – Flavour is down to the hops. There are around 170 variations, meaning there’s plenty of choice when it comes to playing with flavour.

Equipment checklist

Microbreweries must be making a profit to survive in 2019, otherwise they won’t be open long. One way to ensure this doesn’t happen is to choose an energy strategy that will reduce your usage and keep costs down. Microbreweries can be notoriously difficult to get off the ground financially, so by doing this, you can help boost your company’s profit margins.  

It’s important to have an understanding of what type of equipment you will need. One of the main components in the brewing process is the mash system, which is commonly made up of the following:

  • Mash tank – Steeps barley into hot water and converts grain starches into fermentable sugars
  • Lauter tun – Separates the wort (or liquid) from the solids of the mash (much like a sieve)
  • Steam generator – Heats the kettle, which is then brought to a controlled temperature before the hops are added
  • Malt mill – Crushes the grain in preparation for brewing
  • Wort Pump – Re-circulates the mash for a higher efficiency, enhancing the clarity and quality of the brew
  • Plate Heat Exchanger/Wort Chiller – Quickly cools the hot wort ready for fermentation

This should only be followed for the mashing stage. Further to this, you’ll need a fermentation system (where yeast is added and sugar turns into alcohol), a cooling system (to prevent bacteria growth and where beer can be stored ready for sale), a filtering system (to get rid of sediment for a higher-quality product) and, of course, not forgetting the sterilisation equipment (to ensure that bacteria doesn’t spoil your next batch of beer).  

Your microbrewery will need powering

It can be difficult setting up your own microbrewery here in the UK, as competition is rife. Along with all the complications of the brewing process, don’t be held back by extortionate energy prices, or an unreliable supply.

LPG is a cleaner, cheaper and a more efficient fuel that can help with savings on energy costs. With the lowest CO2 emissions of any fossil fuel, it’ll also mean a lower carbon footprint for your microbrewery.

How To Make Big Money With Property

Perhaps you have been saving for years, and you’re now ready to put your hard earned money to good use, or maybe you’ve struck lucky and found yourself with some extra cash – either way, property is undoubtedly something to consider investing your money into. While it may not be the most straightforward way to grow your capital, it indeed allows for great profit potential. Here are some tips on how to make big money with property.

Begin with your home

Do you really use all of your home? Maybe you are an older person living in a house that once accommodated your family, but now they have grown up and flown the nest. If you have spare bedrooms, you could very well turn your home into flats. You could split the house up, keeping a flat for yourself, while renting the others out. This is a sure way to release some equity, as well as a great way to begin a property development portfolio, supervising the development in the comfort of your own home.

Seek young professional tenants

A great way to ensure profit is through tactical accommodation. A great example of this could be developing a flat for shared accommodation, targeting young, professional people. The best way to achieve this is through developing to a high quality while keeping the rent lower. This transforms the property from a single occupant paying one rent, to several occupants paying a fair rent each, drastically increasing your capital.

Purchase flats instead of houses

In the majority of cases, flats generate a better return than houses when buying-to-let. Not everybody agrees with this, and some hold their opinion on houses coming out on top. Despite this, there are some pretty good advantages but buying a flat that should not be overlooked. Some of these advantages include the purchase price being lower – meaning that you can buy more to increase your portfolio, the maintenance of the building is shared, and you can get significant discounts through bulk buying. All of these equate to better returns.

Partnering with professionals

It is imperative to partner with professional people who will aid you in your developments, taking on the bits that you aren’t qualified for, such as the logistics of the build, finances, and legislation. They must excel in their field in order to be an asset to you and your portfolio. Trustworthy and reliable partners are essential for a good profit and reducing the stress of development!

Diversify your portfolio

It’s very wise to cover yourself financially, in case the situation arises where you come across unexpected financial difficulty. This could be through a gamble on another property not playing in your favor. Providing that you have another development (or developments) that act as a fail-safe – shared student accommodation for example – you should be able to ride out the temporary strain, knowing that you have security through that property.

Jesse Roberts
Be wise with your tax

Ensuring that you are paying the correct amount of tax is essential when considering capital increase. While paying too much is a grievous error, it is not worse than having a massive surprise bill to contend with. There are plenty of ways to be savvier about your tax, understanding them and putting them into practice is a strong way to save money.

Be patient

Rome wasn’t built in a day, and neither will your portfolio be. Property investment takes time, effort, money and energy, and often the rewards will only seem prevalent after a period of time. Remember to weigh up advantages and disadvantages of investment beforehand, take into account that investing in property is long-term.                                                                          

Add value where possible

Simple steps like modernising and updating property can increase the value of your development, as well as making it more appealing to those looking to rent or buy from you. Other ways of increasing value to property includes having an extension done, to increase the size of the downstairs space, and loft conversions, adding another large bedroom to the property. Another way to increase value is through the addition of a second toilet.

Look for gardens

It is well known that properties with a garden return more than those without. Although having an outdoor space means a little more maintenance, people love fresh air and will pay to have this. Fresh air doesn’t just come in the shape and size of a garden though; it could be as simple as allowing for a small balcony for a first floor flat.

Consider rail links

This is an effortless way to make some money on property. Consider the current rail links in the proposed area, as this increases the value of property due to the trusty commuters. You can also get ahead of the game and beat others to it, by researching plans for future rail links in different areas and choosing to invest in these places instead. This way you could jump in before the property price booms and be smug (and better off) in your decision of looking ahead.

Know your location

When looking for property to invest in, it is sometimes better to keep to what you know – especially when it comes to the area. Although you may be tempted by what appears to be a steal of a property with lots of potential, but is miles away, consider that fact that you know nothing about the town or what it has to offer. There could be a valid reason why it is such a bargain! Instead, stick to where you are familiar. This way, not only are you close by if needed by a tenant, but you will also already have the important information regarding the surroundings of the property, which is required in order to make an informed and smart investment choice.

Whether you’re looking to make some money on your own home, ready to invest in other properties to grow your capital, or seeking to improve your current buy-to-let properties to increase your profit; property often equals big money.

Collaboration