25 Content Ideas For Your Email Newsletter

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As bloggers and businesses, an email newsletter is a great resource and something everyone should have. The problem I have is that I struggle to know exactly what to write in the newsletter to keep readers interested. I have plenty of ideas for my sites but newsletters leave me confused – I just never know what to put.

Campaign Monitor have handily created an infographic which gives you 25 content ideas for your email newsletter so you are never lost for words. This is especially handy for someone like me – it means I will always have something fresh to talk about. What do you like to talk about in your email newsletters? Do you use any of these content ideas?

A newsletter is so important for a brand – and for us as bloggers too. It is a great way to get information about you to your readers, your consumers and to your customers and research has found that many more people prefer to get updates via an email newsletter rather than in real time via social media. Why wouldn’t you want to ensure your email newsletter contains content people definitely want to read?

25 Content Ideas for Your Email Newsletter - Infographic by Campaign Monitor

Source: 25 Content Ideas for Your Email Newsletter by Campaign Monitor

Have you used any of these content ideas in the past? I totally agree with the fact that newsletters should be more than just news, don’t you? I also like the idea of introducing your newsletter readers to the wider community – I think this is a great idea.

Do you use an email newsletter for your blog or business? Will you be trying any of these content ideas?

Using Your Vehicle In Your Home Business

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Your vehicle is very important to the kind of business you run, and it means you’ve got a reliable form of transport for meetings and events and even deliveries, if you run them yourself. And because of that, you’re going to have to factor your car or van into your business expenses – there’s quite a few rules around using a home vehicle to conduct business matters, and you won’t want to accidentally ignore any of them.

So with that idea in mind, let’s think about how you can use your vehicle in your home business, and what kinds of regulations you’ll have to abide by to operate as effectively as possible. Even home businesses have a lot of shipping and transporting to get on with. 

Norbert Kundrak
At the Least, You’ll Need the Right Insurance

Insurance is something you’ll always need to operate a vehicle on the road, there’s no getting around that fact. But the domestic insurance you currently have out on your car might not be the right type to keep you safe when you’re operating in a professional capacity – this is an idea you need to look into as soon as you’re able to.

You might need to look into taking out another policy, one that covers all commercial content you’re involved in. There’s even insurance providers out there that accomodate for these needs specifically, so sites like One Sure Insurance might be worth a look. You’ll want a policy that covers you in case of theft or damages whilst you have business assets in your vehicle, and can easily cover another driver if you hire on other people in your home business as well.

Can You Really Deduct That Expense?

Deducting expenses is something we all look forward to doing when it comes to filing a tax return, if you look forward to something like that at all! And because of that, we’re eager to break all our past year receipts out and tap their numbers in to get as much cash back as possible. But when it comes down to a process like this, are you sure the expenses you’re looking to claim for are really ones that can be deducted from the tax you owe?

Any time you used your vehicle for business driving purposes is something you can claim back on, as long as this travel isn’t just back and forth between your home and a common place of work you often head out to. There might also be a money limit on your mileage amount, but you can find out the AMAP rates right here if you need more information on them.

Your vehicle is a crucial part of your business, and that means you need to know the ins and outs of paying for and operating within it whilst you’re going about your working day. It can be hard to get to grips with, but after even just a single year of using your vehicle for commercial purposes, you should be just fine.

How to start your own microbrewery

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The UK microbrewery market is thriving.  Brewers around the country are creating all manner of tipples from tart ‘sours’ to ‘coffee porters’, and the craft beer movement is now said to be totaling approximately 6.5% of all UK beer sales.

As the drinks market is in a position like never before, microbrewers across the country are creating their own beer flavours for customers to try. Whether tart ‘sours’, ‘coffee porters’ or anything in between is your tipple of choice, the craft beer movement has experienced great growth in terms of sales recently – it is now estimated to make up 6.5% of all beer sales in the UK.

Research has suggested that there are around 2,000 microbreweries operating nationwide. But when it comes to creating quality over quantity, there’s no mistaking that running a microbrewery can be an incredibly energy-intensive process.

As the number of microbreweries continues to increase, plenty of entrepreneurs are looking to get involved, but it can be difficult to know where to start.  Here, LPG gas cylinder providers, Flogas, offer some initial wisdom:

What about ingredients?

Have you considered which ingredients you’ll be using? This can dramatically impact the flavour and consistency of your beer. With so many variations available, the possibilities are endless when it comes to creating something truly unique. But not matter how distinctive the taste, you’ll find all craft beer is made up the following key components:  

Barley – This will influence the alcohol percentage. It can dramatically affect the body, taste and aroma of your finished product.

Yeast – Yeast has been used in beer brewing for centuries. Essentially a fungus, yeast eats the sugars created in the malting process. By allowing it to ferment and feed off the sugars, alcohol is created as a byproduct.

Water – Did you know that water is around 90% of any beer? The pH and mineral content of your chosen water, as well as if it’s hard or soft, can also affect the end result.

Hops – Flavour is down to the hops. There are around 170 variations, meaning there’s plenty of choice when it comes to playing with flavour.

Equipment checklist

Microbreweries must be making a profit to survive in 2019, otherwise they won’t be open long. One way to ensure this doesn’t happen is to choose an energy strategy that will reduce your usage and keep costs down. Microbreweries can be notoriously difficult to get off the ground financially, so by doing this, you can help boost your company’s profit margins.  

It’s important to have an understanding of what type of equipment you will need. One of the main components in the brewing process is the mash system, which is commonly made up of the following:

  • Mash tank – Steeps barley into hot water and converts grain starches into fermentable sugars
  • Lauter tun – Separates the wort (or liquid) from the solids of the mash (much like a sieve)
  • Steam generator – Heats the kettle, which is then brought to a controlled temperature before the hops are added
  • Malt mill – Crushes the grain in preparation for brewing
  • Wort Pump – Re-circulates the mash for a higher efficiency, enhancing the clarity and quality of the brew
  • Plate Heat Exchanger/Wort Chiller – Quickly cools the hot wort ready for fermentation

This should only be followed for the mashing stage. Further to this, you’ll need a fermentation system (where yeast is added and sugar turns into alcohol), a cooling system (to prevent bacteria growth and where beer can be stored ready for sale), a filtering system (to get rid of sediment for a higher-quality product) and, of course, not forgetting the sterilisation equipment (to ensure that bacteria doesn’t spoil your next batch of beer).  

Your microbrewery will need powering

It can be difficult setting up your own microbrewery here in the UK, as competition is rife. Along with all the complications of the brewing process, don’t be held back by extortionate energy prices, or an unreliable supply.

LPG is a cleaner, cheaper and a more efficient fuel that can help with savings on energy costs. With the lowest CO2 emissions of any fossil fuel, it’ll also mean a lower carbon footprint for your microbrewery.