There are so many people that think that making money blogging is impossible or somehow (inexplicably) taboo. However, given half the chance they would probably give it a go too – they just don’t know to. So many people try their hand at blogging and content creation thinking they will be making mega bucks straight away and that simply isn’t the case. You need a variety of different things to even start to see that money roll in and it can be a hard slog to get there.
Your Own Domain
There are so many blogging tips out there and one that is suggested but that isn’t a necessity is getting your own domain. It helps you to be taken more seriously. You can either buy a domain via Blogger or use self hosted WordPress. There are some other options but these are the most popular choices. The free WordPress.com itself has some strict rules about monetisation whereas self hosted WordPress (like this blog here) give a lot more freedom.
You can use Blogger without buying a domain but if Domain Authority is important to you, you wouldn’t be able to give a genuine result as the results would be impacted by the Blogger score itself. Having my own domain has definitely helped me secure more work.
You May Need To Spend Money To Make Money
If you truly want to turn your hobby into a business, then you need to pay out some cash. You may need to spend a little in the short term to benefit you in the long term. Making money blogging can be a long and arduous task so it is essential to make sure you have all the best tools to hand.
You Need To Put The Time In
Focus on creating content and making your site look the part, If you want to be making money blogging, you need to look the part and so does your blog. If you are running a parenting blog, make sure there is plenty of interesting and evergreen parenting content there for your readership. You need to ensure it looks professional, has great quality content and has your contact details easily accessible. Take the time to sign up for social media and get using them to drive traffic to your site.
Content Is King
The phrase ‘Content Is King’ does get bandied around quite a lot but it couldn’t be more true. If you are serious about making money blogging, you need to have quality content that people want to keep coming back to. The odd post every couple of months where people don’t know when to expect you or a badly written post with little to no research or (I hope you never do this) plagiarised posts are never going to earn you any money. You need to put the hard work in and make sure that you have something for people to come back for. Check out these content marketing tips for fantastic content creation.
Traffic Is The Key
There is plenty of monetisation which relies on your traffic. Adsense, affiliate links etc. These all need decent traffic and people clicking through on them to actually make you an income. You want to target the right places to get the traffic – got a wedding blog? Utilise wedding related hashtags on Twitter and wedding related promotional groups on Facebook. Find new and unique ways of advertising yourself and your site. If you have 50 people checking out your site once and not coming back due to no quality content, you can’t seriously expect them to want to click on your ads or affiliate links – they have no incentive to. Give them something they need and they’ll help you. A you scratch my back, I will scratch yours mentality.
Once your content is perfect and you have a decent amount of traffic making its way to your site, you may find people contacting you about sponsored posts or banner advertisements. These are definitely one of the best ways to make money blogging and can earn you quite a bit of money if you set your rates accordingly. Banner advertising generally advertises a company in your sidebar for a set amount of time, decided on by you or the company whereas sponsored posts are blog posts featuring a specific brand which stay on your site either for a set amount of time or forever. Some readers can get funny about sponsored posts – plenty of people write them like reviews but if you can make them snappy and interesting, often people won’t mind. Making them snappy and interesting is just what readers want.
I mentioned them briefly in a previous point but once you’ve got a steady flow of traffic, you can now add these in. Hopefully you will start to see a steady income grow from these. Make sure your Adsense adverts are placed where visitors can see them but where they aren’t too imposing that they will annoy your readers. Make sure your settings are set so relevant ads come up – you don’t want ads that don’t match your content.
With affiliates, only include ones relevant to your content. If I was writing a post about balancing blogging as a work from home mum, I may link to a blogging eBook. If writing about products on Amazon or Ebay, I would use my affiliate codes for those. Don’t just stuff affiliate links in because you can.
It can be fairly easy to make money blogging if you are prepared to put the time and effort in. If you follow the tips above, you could be well on your way. I’m finally making a decent amount from blogging and content creation – and you can too!